Works Cited

Eric P.H. Li, Hyun Jeong Min, Russell W. Belk, and Junko Kimura, Shalini Bahl (2008) ,"Skin Lightening and Beauty in Four Asian Cultures", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 444-449. Web. 14 Nov. 2016

Chia, Stella C., et al. "Fair and Lovely." International Journal of Advertising 31.1 (2012): 189-211. Web. 14 Nov. 2016

Datta, Anisha. "Fair's Unfair: Simulations of Consumption and Career in Indian Advertising." The International Journal of the History of Sport 25.12 (2008): 1628-36. Web. 14 Nov. 2016

Images/Videos Cited:

limitlessbwl. "The struggles I've gone through being a "dark" skinned female..." Instagram, 

https://www.instagram.com/p/BC6LvJzQkBO/


Limitless Bwl. "DARK SKIN RUINED MY LIFE." Online video clip. YouTube. YouTube, 13 March 2016. Web. 14 Nov. 2016.

https://www.youtube.com/watch?v=8F1Jr_n1dk0

priyankachopra. "What an honour to work with u @aunjanue_ellis..." Instagram, 

https://www.instagram.com/p/BEclvNdps_i/

priyankachopra. "Here is another "pit-stopping" picture..." Instagram, 

https://www.instagram.com/p/BG7CvojJs2z/

AbhiNav04. "Garnier Light Fairness Moisturiser new Tv Ad (Priyanka Chopra)." Online video clip. YouTube. YouTube, 04 Feb. 2014. Web. 14 Nov. 2016.
https://www.youtube.com/watch?v=ByMWwuQDHAI

Further Research Links:

http://www.self.com/story/the-unfair-and-lovely-campaign-is-embracing-darker-skin-tones

http://www.thenational.ae/arts-lifestyle/film/bollywood-icons-who-endorse-irresponsibly

https://www.instagram.com/limitlessbwl/

https://www.instagram.com/unfairandlovely/

https://www.instagram.com/explore/tags/unfairandlovely/

https://www.instagram.com/priyankachopra