In conclusion, the media commercializes the idea of fairness
towards true beauty and targets women across India and South-Asian cultures
(Datta 13). With the powerful influence of famous celebrities such as Priyanka
Chopra, brands reinforce the negative social views on dark skin and highly
endorse the desirability of fair, light skin. Campaigns such as
#unfairandlovely on Instagram, where thousands of users share their experiences
battling against these norms, break through these standards and embrace
themselves for who they truly are. Celebrities should thus join forces and help
bring light to these issues, so that cultures can diminish the beauty standards
that have been continuing for far too long. Cultures should embrace all skin-tones
and bring forward desirability of just being oneself, without having to change
one’s appearance to fit in.
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Screen-shot of top Instagram tag results on #unfairandlovely
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